BRITA x LTA
Off the back of BRITA's 2023 campaign, the LTA approached them with a partnership to sponsor four of their events in 2024: Rothesay Open Nottingham, Rothesay Classic Birmingham, Rothesay International Eastbourne and Cinch Championships at Queen's.
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Not only would this partnership remove 100,000 single-use plastic bottles from LTA tournaments, but BRITA would become the first ever non-single-use water brand to sponsor British tennis. In other words, history is being made on these courts.
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To shout about the achievement and thank spectators for bringing reusable bottles, we created a programme ad, court-side videos and water dispenser wraps for the four tournaments.
​Taking the piss out of prestige champagne bars, we also created Le Tap, a water bar at Queen's. Here, spectators could try BRITA's filtered water, tea and coffee and learn about the difference filtered water makes to your drinks.
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Le Tap
We worked with the star of BRITA's 2023 campaign, James Buckley, to humbly tell people about the partnership. Jamie Murray even got involved to thank people for using reusables at the tournaments.​​
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