SAMSUNG SKATE

Following the work they've already done for the skateboarding community, Samsung wanted to do something special for skaters at Christmas. 

With Olympian and skateboarding legend Andy Macdonald as the face of the campaign, we shared his story of receiving his first skateboard at Christmas - a moment that shaped him into the skater and person he is today. All captured on the Galaxy S24 Ultra, of course.

Everything led to a meet-and-greet at a skate store in Birmingham, featuring a skateboard giveaway and an invitation for new skaters to share the beginning of their journey on social.